|
S.No
|
Google Agorithm
|
Details |
|
1
|
Fred
|
It is used to target on black hat tactics tied to aggressive monetization.
This includes an overload on ads, low-value content, and little added user
benefits. This does not mean all sites hit by the Google Fred update are dummy
sites created for ad revenue, but the majority of websites affected were content
sites that have a large amount of ads and seem to have been created for the
purpose of generating revenue over solving a user's problem.
|
|
2
|
Intrusive Interstitials Update
|
Interstitials that ruin the user experience of any website found guilty of
showing intrusive popups, banners or overlays will see its content demoted in
Google’s mobile search results.
|
|
3
|
Mobilegeddon
|
It is used to give priority to websites that display well on smartphones
and other mobile devices and did not affect searches made from a desktop
computer or a laptop
|
|
4
|
RankBrain
|
It helps Google to process search results and provide more relevant search
results for users.
|
|
5
|
Panda
|
It is used to lower the rank of low quality in particular content farms
and return higher-quality sites near the top of the search results.
CNET reported a surge in the rankings of news websites and social networking
sites, and a drop in rankings for sites containing large amounts of advertising.
|
|
6
|
Penguin
|
It is used at decreasing search engine rankings of websites that violate
Google's Webmaster Guidelines by using black-hat SEO techniques involved in
increasing the ranking of a webpage by manipulating the number of links pointing
to the page.
|
|
7
|
Hummingbird
|
It emphasis on queries by considering context and meaning over individual
keywords.
|
|
8
|
Pigeon
|
It is used to increase the ranking of local listing in a search.
|
|
9
|
Payday
|
It is used to identify and penalize the websites that uses search engine
spam techniques to improve their ranks and traffic.
|
|
10
|
Exact Match Domain
|
It is used to stop poor quality web sites from ranking good by using words
that match search terms in their domain names.
|
|
11
|
Page Layout Algorithm
|
It is used to targeted websites with too many static advertisements above
the Threshold and these ads will force users to scroll down the page to see
content.
|