Programming Languages / Search Engine OptimizationIt is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid / natural / organic results and excludes direct traffic/visitors and the purchase of paid placement.
SEO target different kinds of searches (image search, video search, academic search, news search, and industry-specific vertical search engines).Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.
Google Ranking Factors