SEO / Page Level Factors
1. Title Tag if Keyword Appears / Not
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Title Tag
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Google Search Engine Preference
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Keyword Appears
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Much Preference to your site
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Keyword Not Appears
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Less Preference to your site
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2. Title Tag Starts with Keyword
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Title Tag Starts with Keyword
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Google Search Engine Preference
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Yes
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Much Preference to your site
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No
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Less Preference to your site
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3. Meta tag description
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Meta tag description
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Impacts Click through rate, ranking factor
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Yes
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Yes
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No
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No
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4. H1 Tag Keyword Appears / Not
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In H1 Tag
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Google Search Engine Preference
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Keyword Appears
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Much Preference to your site
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Keyword Not Appears
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Less Preference to your site
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5. Key word Frequency in a page
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Key word Frequency in a page
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Google Search Engine Preference
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More
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Much Preference to page site
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Less
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Less Preference to page site
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6. Length of the Content
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Length of the Content
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Google Search Engine Preference
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More
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Much Preference to web site
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Less
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Less Preference to web site
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7. Table of Contents
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Length of the Content
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Google Visibility
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used
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good
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Not used
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Bad
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8. Latent Semantic Indexing Keywords in Content (LSI):
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LSI Keywords
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Quality Signal
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used
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Acts as content quality signal
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Not used
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Acts as Bad content quality signal
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9. LSI Keywords in Title and Description Tags
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Title and Description Tags
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Signal Relevancy
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Used LSI keywords
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Acts as a relevancy signal
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Not Used LSI keywords
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Acts as a Bad relevancy signal
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10. Topic coverage percentage in Page
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Topic coverage percentage
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Google Position
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Complete
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Top
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Partial
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Middle
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Nil
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Low
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11. Page Loading Speed
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Page Loading Speed
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Google and Bing ranking factor
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More
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Good
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Less
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Bad / Less
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12. Browser Chrome Page Loading Speed
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Google Chrome Browser used
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Pages load Speed
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Used
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Fast
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Not used
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Slow
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13. AMP
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AMP
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Google and Bing ranking factor
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Used
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Good
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Not used
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Bad / Less
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14. Matching of Entity
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Matching of Entity fir user searched
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Page rankings for that keyword
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Used
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Boosted
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Not used
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Not boosted
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15. Google Hummingbird Algorithm
It emphasis on queries by considering context and meaning over individual
keywords.
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Google Hummingbird Algorithm
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Google and Bing ranking factor
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Used
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Good
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Not used
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Bad / Less
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16. Content Duplication
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Content Duplication in same site
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Search Engine Visibility
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Used
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Negatively Impact
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Not used
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Positive Impact
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17. Rel=Canonical
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Rel=Canonical
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Google penalizing your site
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used
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Prevent penalizing your site
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Not used
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Penalized your site
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18. Image Optimized using file name, alt text, title, description and caption.
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Image Optimized
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Relevancy Signals
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used
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Good
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Not used
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Bad / Less
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19. Frequent page updates / publishing
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Frequent page updates / publishing
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Relevancy Signals
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There in website
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Good
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Note there in website
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Bad / Less
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20. Magnitude of page updates / publishing
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Magnitude of page updates / publishing
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Relevancy Signals
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More
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Good
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Less
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Bad / Less
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21. Keyword Appearances in Page
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Keyword Appearances In Page
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Google and Bing Search Preference factor
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More
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More
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Less
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Less
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22. Keyword in H2, H3 Tags
Note: Heading tags helps us to understand the structure of the page
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Keyword in H2, H3 Tags
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Relevancy Signals
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Yes
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Good
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No
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Bad / Less
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23. Link Quality on Outbound
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Link Quality on Outbound
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Relevancy Signals
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Yes
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Good
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No
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Bad / Less
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24. Outbound Link Theme
Google use Hillop Algorithm according to that content of the pages you
link to as a relevancy signal.
25. Proper grammar and spelling
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Proper grammar and spelling in pages
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Relevancy Signals
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Used
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Good
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Not Used
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Bad / Less
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26. Website Mobile Friendly
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Website Mobile Friendly
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Google and Bing Search Preference factor
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Yes
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More
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No
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Less
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27. Website Mobile Usability
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Website Mobile Friendly
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Google and Bing Search Preference factor
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Yes
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More
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No
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Less
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28. Content Hidden on Mobile
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Hidden content on mobile devices
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Google / Bing indexing & Visibility
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Yes
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Not Visibility And Not Get Indexed
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No
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Visible And Gets Indexed
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29. Alterative / Supplementary Helpful Content
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Alterative / Supplementary Helpful Content
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Google ranking
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There
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Improves
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Not There
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Not improved
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30. Hidden Content behind Tabs
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Hidden Content behind Tabs
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Google / Bing indexing
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There
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Not Get Indexed
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Not There
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Gets Indexed
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31. Outbound Links Count
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Outbound Links Count
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Google / Bing Page Ranks
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More
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Bad
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Less
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Good
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32. Multimedia Elements
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Multimedia Elements Usage
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content quality signal & Ranking
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More
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Good
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Less
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Bad
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33. Internal Links Count Pointing to Page
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Internal Links Count Pointing to Page
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Google ranking
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More(indicates its importance relative to other pages on the site)
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Improves
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Less
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Not improved
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34. Internal Links Quality Pointing to Page
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Internal Links Quality Pointing to Page
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Google ranking
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More Internal links from authoritative pages on domain
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Low Page Rank.
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Less Internal links from authoritative pages on domain
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High low Page Rank.
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35. Broken Links
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Broken Links
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By Google
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More
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site neglected / abandoned
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Less
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site Not neglected / abandoned
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36. Reading Levels (basic, intermediate and advanced)
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Reading Levels
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Google Rank
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Basic
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Good
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Intermediate
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Better
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Advanced
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Best
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37. Affiliate Links
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Affiliate Links
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Search Engine Rank Preference
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More
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More
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Less
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Less
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38. HTML errors
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HTML errors
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Search Engine Rank Preference
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More = poor quality site
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Less
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Less = High quality site
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More
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39. Domain Authority
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Domain Authority
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Search Engine Rank Preference
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Good
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More
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Bad
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Less
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40. Page’s Page Rank
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Page’s Page Rank
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Search Engine Rank Preference
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Pages with much link authority.
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More
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Pages without much link authority.
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Less
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41. URL Length
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URL Length
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search engine visibility
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More
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Less
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Less
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More
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42. URL Path
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URL Path
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search engine visibility
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Pages Near to the Homepage
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More
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Pages Far to the Homepage
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More
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43. Editors Usage (Human Editors to Influence the SERPS)
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Editors Usage by Humans
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Search Engine Visibility
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Used
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More
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Not Used
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Less
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44. Page Category
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Page Category
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Relevancy Signal
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Used
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boosts
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Not Used
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Not boosted
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45. Word Press Tags
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Word Press Tags
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Relevancy Signal
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Used
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boosts
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Not Used
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Not boosted
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46. Keyword in URL
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Keyword in URL
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Relevancy Signal
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Used
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boosts
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Not Used
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Not boosted
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47. Breadcrumbs Navigation
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Breadcrumbs Navigation Used
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Relevancy Signals
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Used
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Good
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Not Used
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Bad / Less
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48. Sources and References
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Sources and References
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Relevancy Signals
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Used
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Good
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Not Used
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Bad / Less
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49. Bullets and Numbered Lists
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Bullets and Numbered Lists
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Relevancy Signals
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Used
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Good
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Not Used
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Bad / Less
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50. Sitemap page Priority
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Sitemap page Priority
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Relevancy Signals
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Used
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Good
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Not Used
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Bad / Less
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51. Outbound Links Count
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Outbound Links Count
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Relevancy Signals
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More (obscuring the page and distracting from the Main Content.)
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Bad
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Less
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Good
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52. Page Age with fresh content
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Page Age with fresh content
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Relevancy Signals
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Yes
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Bad
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No
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Good
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53. User Friendly Layout
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User Friendly Layout
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Search Engine Visibility
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Used
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More
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Not Used
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Less
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54. Parked Domains
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Parked Domains
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Search Engine Visibility
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Used
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Less
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Not Used
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More
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55. Content Quality and Usefulness
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Content Quality and Usefulness
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Search Engine Visibility
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More
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More
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Less
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Less
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