SEO / Site Level Factors1. Content is treated as king
2. Contact Page Information
3. Domain Trust based ranking Search result ranking based on trust
4. Website Design Google bot access and index all of your site’s pages.
5. Website Updates
6. Sitemap Used It is used by helps search engines index your pages for improving visibility.
7. Website Uptime and Downtime
8. Domain and Web Hosting Severs Location Servers near to the customers will get fast response and Google Search Engine Preference is high for it.
9. SSL Certificate SSL means secure socket layer are used to create an encrypted channel between the client and the server. Transmission of such data as credit card details, account login information, any other sensitive information has to be encrypted to prevent eavesdropping. So to those web sites having the SSL will be believed by the people while using it. It show HTTPS://WWW.WEBSITENAME.EXTENSION Example https://www.wisdommaterials.com/ So SSL give a high rank for the web site.
10. Terms and condition page It tells Google that your site is a trustworthy member of the internet.
11. Meta Information Duplication on your OnSite It skips your site pages visibility. It means your site preference will go down by Google search Engine.
12. Breadcrumb Navigation in the Website It is a user friendly design shows the user where you were (In which page) and Google gives a preference for it.
13. Mobile Users Friendli It means the website should be easily opened in the mobiles. Means view of website in the mobile should be good.
14. YouTube Channel Preference If your company having a YouTube channel just add IFRAMES (Video Links) to your website to get a preference for your website. 15. Site Navigation
16. Use Google Analytics and Search Console If you do indexing using Google Search Console your site will be given good preference by Google search engine.
17. Web site reviews by user Review is a formal assessment of something with the intention of instituting change if necessary
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