SEO / User Interaction Factors

1. RankBrain
It is Google’s AI algorithm used is to measure how users interact with the search results.

RankBrain has two main jobs
1. Understand search queries or keywords
2. Measuring how people interact with the results (user satisfaction)

2. Keyword Rate for Organic Click, Click-through rate
It is the ratio of users who click on a specific link to the number of total users who view a page, email / advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. CTR get SERP increase for particular keyword.

3. Organic CTR for All Keywords
A site’s organic CTR for all keywords it ranks for may be a human-based, user interaction signal (in other words, a “Quality Score” for the organic results).

4. Bounce Rate
It is the percentage of single page visits / web sessions. It is the percentage of visits in which a person leaves your website from the landing page without browsing any further. Google analytics report s the calculated the bounce rate of a web page and bounce rate of a website.

5. Direct Traffic
Traffic is non thing but customer visit to a web site. It is of 2 types.
Direct Traffic Indirect Traffic
It is through searching in the search engine.

Other ways.

6. Repeat Traffic
Sites with repeat visitors may get a Google ranking boost.

7. Pogosticking
It is defined as going back and forth from a search engine results page to an individual search result destination site. Or It is when the searcher clicks on a link on a search engine results page, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.

8. Bookmarks in Chrome Browser
Pages used in chrome collected by Google that get bookmarked in Chrome will get a boost.

9. Comments
Number of Comments Google Search Engine Preference
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10. Dwell Time
It is the length of time a person spends looking at a webpage after they've clicked a link on a SERP page, but before clicking back to the SERP results.
Dwell Time Google Search Engine Preference
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